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Yoon, S. H., Kim, Y., & Lee, S. H. (2026).
Simpler, smarter ads?: How processing fluency shapes responses to elevator TV advertising.
Social Influence, 21(1), 2715905.
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So-Hyun Lee, Xiaowen Feng and Hee-Woong Kim(2026).
What Drives Monetary Gifting to Members of an SNS Group?.
Asia pacific Journal of Information Systems, (Accepted for publication).
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So-Hyun Lee, Hee-Woong Kim, and Atreyi Kankanhalli(2026).
Value-based Dyadic Online Gifting and the Role of Proximity.
Information & Management, 63(5), 2026/7.
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Jinho Kang, Min-ho Song, So-Hyun Lee, Hee-Woong Kim, (2025).
Electricity Demand in the Age of AI and Cloud: Integrating Technology Diffusion and Periodic Features.
Asia Pacific Journal of Information Systems, 35(4), 933-954.
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Yoon, S. H., Yang, S. B., & So-Hyun Lee [Corresponding author](2025).
Comprehensive examination of the bright and dark sides of generative AI services: A mixed-methods approach.
Electronic Commerce Research and Applications, 70, 101491.
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So-Hyun Lee, Sumeet Gupta, and Hee-Woong Kim (2025).
Achieving Information Systems Infusion Beyond Routinization: A Dual-Theory Perspective.
Information Technology & People 39.4 (2025): 1980-2000.
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So-Hyun Lee, Ilwoong Kang, and Hee-Woong Kim, (2023).
Understanding Cybercrimes from a Criminal’s Perspective: Why and How Suspects Commit Cybercrimes?.
Technology in Society, 2023/11, Article 102361.
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Yoon, S. H., & Lee, S. H. [Corresponding author](2022).
What like ability attributes attract people to watch online video advertisements?.
Electronics, 11(13), 2022.
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Sodam Kim, Sumeet Gupta, So-Hyun Lee, and Hee-Woong Kim(2021).
Examining Malicious Online Comments from the Bystander Effect Perspective.
Asia Pacific Journal of Information Systems, 31(1), pp. 1-16.
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So-Hyun Lee, Soobin Choi, and Hee-Woong Kim, (2021).
Unveiling the Success Factors of BTS: A Mixed-Methods Approach.
Internet Research, 31(5), 2021/11, pp. 1518-1540.
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Gwanhoo Lee and So-Hyun Lee [Corresponding author], (2021).
Do Wearable Activity Trackers Improve Employees’ Health and Increase Re-Participation in Wellness Programs?.
Health Policy and Technology, 10(4), 2021/11, 100582.
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So-Hyun Lee, Sanghyeak Yoon, and Hee-Woong Kim, (2021).
Prediction of Online Video Advertising Inventory based on TV Programs: A Deep Learning Approach.
IEEE Access, 9, 2021/02, pp. 22516-22527.
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Hyunwoo Hwangbo, Eun Hie Kim, So-Hyun Lee, and Young Jae Jang, (2020).
Effects of 3D Virtual “Try-On” on Online Sales and Customers’ Purchasing Experiences.
IEEE Access, 8, 2020/09, pp. 189479-189489.
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So-Hyun Lee, Su-Jin Choi and Hee-Woong Kim, (2020).
What Makes People Send Gifts via Social Network Services? A Mixed Methods Approach.
Internet Research, 30(1), 2020/02, pp. 315-334.
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So-Hyun Lee, Bo-Yeon Lee, and Hee-Woong Kim, (2019).
Decisional Factors Leading to the Reuse of An On-Demand Ride Service.
Information & Management, 56(4), 2019/06, pp. 493-506.
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Hee-Woong Kim, Atreyi Kankanhalli, and So-Hyun Lee [Corresponding author], (2018).
Examining Gifting through Social Network Services: A Social Exchange Theory Perspective.
Information Systems Research (ISR) [Top Journal], 29(4), 2018/12, pp. 805-828.
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Jung Eun Son, So-Hyun Lee, Eun-Young Cho, and Hee-Woong Kim, (2016).
Examining Online Citizenship Behaviors in Social Network Sites: A Social Capital Perspective.
Behaviour & Information Technology (BIT), 35(9), 2016/03, pp. 730-747.
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So-Hyun Lee and Hee-Woong Kim, 2015.
Why People Post Benevolent and Malicious Comments Online.
Communications of the ACM (CACM), 58(11), 2025/11, pp. 74-79.
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Hee-Woong Kim, Hock Chuan, and So-Hyun Lee, (2014).
User Resistance to Open Source Migration: The Case of Linux.
Journal of Database Management (JDM), 25(1), 2014/03, pp. 59-79.
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So-Hyun Lee, Seung-Eui Noh, and Hee-Woong Kim, (2013).
A Mixed Methods Approach to Electronic Word-of-Mouth in the Open-Market Context.
International Journal of Information Management, 33(4), 2013/08, pp. 687-696.
